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Besides, reducing food and beverage industry wastage can also reduce the land- fills to a great extent. Food and beverage packaging has an immense effect on reversing this situation. They should take the time to understand what the consumers really want, and what kind of packaging innovations will deliver those requirements of the consumers. Packaging that seal the freshness and quality of the product are given extra preference by the consumers. Food and beverage packaging should be based on the requirements and priorities of the end- consumer. The colors, shape, size and materials utilized for packing your product should be consistent with the brand identity of a product. There are also the other features that hold a minor place of importance such as attractive design, Food Packaging gift Box microwave compatibility, etc. Millions of tons of food are wasted every year throughout the world. A certain percentage of consumers also preferred environmental friendly or green packaging. This article looks into the factors that play important role in the packaging of food and beverage industry. Thefood packaging designingaspects that have an impact on the consumers adhere to the product convenience. However, more studies in this regard are welcome everywhere.
The presence of increased amounts of organic wastes in the environment leads to greenhouse emissions. Food and beverage industries can recycle their packaging material, and thereby do their part in contributing to the environment. Light weight packaging and less bulky packaging are areas where more preferences can be given. Food and beverage packaging is essential forfood branding. So the concerned industries should invest considerable amount of time and money into this aspect of waste-reduction. Some consumers also prefer easy- to –drink packaging.Packaging plays one of the most significant roles in the success of any food and beverage industry. Innovative packaging will certainly be a value addition measure. Gone are the days when human labors were hired for packaging food and beverage items in pouches. The packaging should vividly convey the manufacturer’s name, brand message and logo. Surveys can be conducted in order to know customer preferences better.
A higher percentage of consumers also preferfood and beverage packaging designthat are easy- to- open, easy- to- close, easy- to pour, easy- to- serve, and easy- to- hold. The technology-driven packaging machinery has revolutionized the packaging industry in an unmatched way. Packaging preferences should in the future rely more on wastage reduction, and recycling of packaging material. Different convenience features such as re-sealability, quality and freshness maintenance, handling ease, storability, etc are highly valued. Recycling is a wise choice.Therefore, waste- reduction is essential. Consumers of food and beverages all over the world are quite satisfied with the current packaging patterns. The advancements made in technology have resulted in the invention of highly efficient and ultra-modern food and beverage packaging machineries. The packaging machines have redefined the entire meaning of packaging. The manufacturers of these products should effectively combine packaging innovation with the current consumer trends. Waste- reduction is important to save our planet
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